About Us

Beth Schwartz – Editor

Beth Schwartz – Editor

It’s been a year. An entire year since our lives lurched into a grim state of pause. Set in an unimaginable state of suspension

that came with a whole new lexicon.

Our new vocabulary started with coronavirus, naturally. The word was added to the Merriam-Webster dictionary in a special release of new words in March 2020, giving coronavirus the distinction of being the fastest term to go from coinage to inclusion in a Merriam-Webster dictionary—the process took only 34 days.

Another word just as quickly came into our collective consciousness. As the reality of our new normal set in quicker than a Covid-19 infection, policy responses received as much attention as medical analyses of the new disease. Accordingly, the biggest increase in lookups for one of the most important terms in this new circumstance, quarantine, was on March 20th. There was interest in this word before the stay-at-home orders became a reality in the U.S. With news reports of outbreaks on cruise ships in early February triggering lookups, quarantine was looked up 1,856% more frequently in 2020 than in 2019.

That was just the beginning. When our world shut down in mid-March, we were about to become extremely familiar with terms and concepts that soon dominated our everyday conversations: flattening the curve, social distancing, community spread, contact tracing, asymptomatic, wet market, hotspot, embers and clusters.

Then there was the slew of acronyms we know so well, they now roll off our tongues like listing the symptoms of coronavirus: PPE, PPP, WHO, CDC, DETR, PUA and, of course, WFH, which became the new normal for many of us. I’m still WFH, off my ironing board, no less (I know, I’m SMH too but it really is the perfect height). LOL.

Of course there was the unavoidable slang that accompanied our new pandemic lifestyle. Early on in our newly adopted Covid-sphere many of us idled through our days throwing back quarantinis while playing trivia on Zoom with our quaranteams or doing puzzles with our pod. As weeks turned into months and our pandemic lives dragged on, we inevitably encountered maskholes, covidiots, and moronavirus. If you were lucky, you escaped maskcne, doom scrolling and participating in coronacations.

The new form of communication we now used to conference in with our co-workers, check in with family members, and happy hour virtually with our friends had its own glossary and set of etiquette. You had to be cognizant of not becoming Zoomnotic, beware of lurking Zoombombers, and careful not to be Zumped, dumped over Zoom.

It should come as no surprise that pandemic would become 2020’s word of the year. It certainly defined everything about the year. The first big spike in Merriam Webster’s lookups for pandemic took place February 3rd, the same day that the first Covid-19 patient in the U.S. was released from a Seattle hospital. On March 11th, the WHO officially declared “that Covid-19 can be characterized as a pandemic,” and this is the day that pandemic saw the single largest spike in dictionary traffic in 2020, showing an increase of 115,806% over lookups on that day in 2019.

With our lives defined by pandemic and quarantine, literally, for the last year I’m looking forward to this year as we come out of this social recession, do some revenge travel, get our vaccine stamps, and learn a new set of words to define 2021.


Educate with a more informed understanding of the benefits of medicinal cannabis

When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.

We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.

With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.

Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.

We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.

Guy Burtuzzi - Publisher

Guy Bertuzzi – Publisher

Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.

For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.

In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)

I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.

Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.

Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.

Salute, Guy