Beth Schwartz – Editor
As you have probably deduced from our cover, you are holding the final issue of elevate. It was a bittersweet decision to close the magazine after publishing 75 issues since the first one came off the press in April 2015. However, as we know all good things must end.
The paper that the magazine is printed on is sitting in a cargo ship that’s bobbing off the coast of California waiting to dock and be unloaded. The current shipping backup resulting from the pandemic has caused elevate’s printing costs to double, making a print edition of the magazine unsustainable. Between the lengthy pandemic and a transportation boondoggle with no end in sight, all signs pointed in one direction. An exit.
This magazine was started with a specific mission at its core. The founder and publisher of elevate, Guy Bertuzzi, wanted to educate people about the medicinal benefits of cannabis. This was born of a desire to help others in a way that he could not help his own mother.
The idea for elevate resulted from the return of his mother’s lung cancer. Once her cancer came back with a vengeance, she made the decision to refuse chemotherapy and radiation. She was not interested in suffering through nausea, sleepless nights, and chronic pain again. At 73 years old she didn’t want to sleep sitting up in a recliner every night.
Guy suggested the possibility of giving her cannabis edibles to help combat the side effects of chemotherapy. Her response was that she did not want to take dope. She equated cannabis with heroin, cocaine, and meth. She did not understand the medicinal benefits cannabis offered. It was only three months later that Guy lost his mother to cancer.
This was the moment Guy knew exactly what the world needed. He had lost his beloved mother because she refused to educate herself about the healing properties of cannabis. It became Guy’s mission to remove the stigma cannabis carries. He decided to create a publication to elevate the conversation about cannabis rather than promote the recreational aspects of the plant. He saw a hole in the marketplace for a cannabis publication that didn’t tout how stoned you could get, promote finding pre-rolls with the highest THC levels or even glorify smoking marijuana on its covers.
He wanted to fill the niche left uncovered by all the other marijuana publications. He believed it was imperative to explain that we all have endocannabinoid systems in our bodies. That terpenes are a crucial part of understanding the cannabis experience. That THC isn’t the end all and be all. That cannabinoids such as CBD, CBG, CBN, and THCV have important health and wellness value too.
Guy wanted to shift how people thought of cannabis from one of reefer madness to a plant that could calm you, be a salve for your anxiety, revive your appetite, give you relief from pain, and help you sleep. He wanted to tell the stories of those who had found healing using cannabis for myriad diseases and conditions. He wanted veterans to know cannabis could help with their PTSD, he wanted opioid users to know they could wean themselves from their pill addiction using cannabis, and he wanted cancer patients to know they could find relief. He wanted people to know there was a natural alternative to consider when seeking hope and healing. He simply wanted to elevate the conversation. And he did.
Educate with a more informed understanding of the benefits of medicinal cannabis
When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.
We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.
With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.
Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.
We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.
Guy Bertuzzi – Publisher
Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”
Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.
For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.
In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)
I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.
Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.
Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.