Beth Schwartz – Editor
In 2016, the cover story of our May issue was devoted to CBD and our search for it. Nevada was still an extremely new medical cannabis market at the time and CBD or cannabidiol was scare as hen’s teeth. Cannabidiol is a cannabis compound that has significant medical benefits but does not make people feel “stoned” or “high” and can counteract the psycho-activity of THC. Because CBD-rich cannabis is non-psychoactive, it’s an appealing option for patients looking for relief from inflammation, pain, anxiety, psychosis, seizures, spasms, and other conditions. Sounds almost to good to be true, right? And a little odd we were just now becoming privy to this magical cannabinoid.
As we pointed out in the story more than two years ago, there were many possible reasons for the dearth of CBD. At the time, some of the industry leaders I interviewed believed dispensary owners were driving the demand for high-THC products and, in turn, overlooking CBD. Others suggested patients just weren’t educated enough about CBD-dominant strains to ask for them. While still others contended that there were strain limitations because the state of Nevada requires commercial cultivators to get their product solely from the state’s patient-growers.
Fast-forward to today and CBD is plentiful, whether you want to buy it at a Nevada dispensary or wish to go online to procure the healing elixir with a few clicks on your computer. And it’s just not in Nevada where CBD has found a very strong foothold.
According to a CBD market analysis by Hemp Business Journal, total CBD sales in the United States will exceed $2.1 billion by 2020, with $450 million of this figure comprised of hemp-derived CBD sales. That's a 700 percent increase from 2016. Greenwave Advisors believes the CBD market will exceed $3 billion by 2021, as CBD becomes more readily available to the masses. And the most exuberantly positive on the topic is the Brightfield Group, cannabis industry analysts who estimate the hemp-CBD market alone could hit $22 billion by 2022.
As CBD started to become more widely available over the last 18 months it also quickly became a staple ingredient in just about anything you could think of from coffee, water, and tea to wine, soda and beer. And that’s just beverages. It also found its way into face masks, bug spray, lotions, lip balms, shampoo and conditioner, body oil and scrub, and bath bombs. And because hemp CBD is not federally illegal you could stumble across it anywhere from farmer’s markets and beauty aisles to cafes and doctors’ offices.
An even more interesting point about CBD’s explosive growth is that the market has flourished basically as a result of word-of-mouth by users because there’s been no huge mass market retailers advertising or branding the healing properties of CBD. Nor has there been a big education push on the cannabinoid’s powerful compounds which leads to another point.
Because CBD is plant-based it offers a safer alternative to pharmaceuticals making it a more attractive option to many consumers who are looking for a natural path to treating their medical issue or condition. But the main reason for CBD becoming the drug of choice among both cannabis and non-cannabis users is because it offers healing without a high.
Educate with a more informed understanding of the benefits of medicinal cannabis
When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.
We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.
With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.
Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.
We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.
Guy Bertuzzi – Publisher
Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”
Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.
For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.
In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)
I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.
Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.
Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.