Beth Schwartz – Editor
For the roughly seven people who read this column each month (wry smile), I want to commend you on your discerning selection of reading material. The Nevada Press Foundation awards were held last month and the very column you are reading was named 2021’s Best Local Column. Yes, you of impeccable taste and excellent judgment have been reading an award-winning column for the last six years (elevate’s first issue was published in April 2015).
I find it ironic to be honored for writing this labor of love every month—because I never wanted this job. I did not intend to accept the editorship of elevate when I was interviewing for the position in early 2015. Not that I didn’t deem it worthy of my time, skills, and attention but because I didn’t believe myself to
be up to the challenge of shepherding
a brand-new cannabis magazine into
the world. My apprehension was based on my complete lack of knowledge
about the topic. I knew next to nothing about cannabis.
During the interview process when I was told the first issue would be released on April 20th, I responded that I thought it was absurd to launch a magazine mid-month. This is when the magazine’s founders informed me that 4/20 was a cannabis holiday. That illustrated just how much I didn’t know about cannabis culture and cemented my belief that I had no business working at a magazine devoted to the topic. This magazine’s publisher, Guy Bertuzzi, disagreed. He believed my ignorance about cannabis was my strongest asset. He believed that my lack of knowledge would serve me well. Sigh. He was right. Shocking, I know (another wry smile).
Turns out my complete lack of enlightenment on the topic was indeed a helpful attribute. My ignorance gave me a blank slate on which to objectively report on the potency of terpenes, sativa vs. indica, and the attributes of a little-known cannabinoid called CBD. These topics became cover stories to empower readers to make educated decisions about their cannabis consumption and ensuing health. My lack of education also drove my interest in the benefits of cannabis versus opiates, a cover story we reported on twice, as well telling the stories of veterans who were treating the effects of PTSD with cannabis instead of pharmaceuticals.
My mind has been opened to the benefits of cannabis and I feel as though, six years later, I have earned a Ph.D. on the topic. In this column each month I have endeavored to share the nuggets of knowledge I have picked up, whether it’s progressive cannabis legislation that has been passed, or perhaps a recently discovered cannabinoid that proves helpful as an aid for relieving anxiety or promoting sleep.
Or in the case of my award-winning column, it was my rumination over the utter three-ring circus that last year turned out to be. In fact, my opening line is what hooked NPF’s judges. I wrote: “In an exit worthy of a drunken circus ringmaster getting the hook following a wretchedly morose performance, 2020 is finally gone.”
Turns out the human cannonball experience that encapsulated 2020 was to my benefit. You know how the old saying goes: When life gives you lemons, exploit them till the sour tastes sweet.
Educate with a more informed understanding of the benefits of medicinal cannabis
When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.
We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.
With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.
Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.
We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.
Guy Bertuzzi – Publisher
Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”
Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.
For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.
In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)
I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.
Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.
Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.