About Us

Beth Schwartz – Editor

Beth Schwartz – Editor

When I mention terpenes more often than not people get a quizzical look on their face. But we come in contact with them every day. Terpenes are found in plants, trees, spices, herbs, fruits and vegetables.

For instance, the terpene pinene is in pine needles and conifer trees. And the terpene limonene is found in citrus. Linalool is a terpene most often associated with lavender. Caryophyllene is a spicy, peppery terpene found in black pepper, cloves, and cinnamon, as well as oregano, basil, and rosemary.

In a nutshell, terpenes are essential oils offering aromatherapeutic benefits. When you walk through a forest of pine trees and take in all that piney scent you probably breathe better and feel more awake. That’s because in addition to the wonderful refreshing pine scent of the terpene, its oils promote alertness, as well as being a bronchodilator.

The sedating terpene myrcene, most often associated with mangoes, hops, bay laurel leaves, thyme, lemongrass, and basil, helps you relax and fall asleep. Linalool, which is emerging as a potential treatment for Alzheimer’s disease, has been shown to reduce levels of anxiety and lower depression-like behaviors. That makes sense because when you smell a lavender candle or perfumed sachet you suddenly feel calmer and less anxious.

Terpenes are also found in cannabis and have those same therapeutic benefits. Lucky for us, lab results in Nevada list the terpene percentages on the packaging so consumers can easily shop for their cannabis by terpene and, in turn, a solution for the malady they are trying to cure.

In ‘We love terpenes’ on page 30, we find out from cannabis industry insiders which terpenes they turn to when they are feeling anxious, sleep deprived, unfocused, or have low energy. My favorite terpene is humulene, which naturally occurs in clove, basil, and hops, and is intriguing to me purely for the worst of reasons—vanity. Though cannabis is commonly associated with appetite stimulation or “munchies,” humulene is actually known to suppress hunger. Yes, you read that right ladies, it could curb our urge to snack on everything that comes within eyeshot.

Although no official studies have been completed on humulene’s ability to stunt appetite, it's widely acknowledged throughout the cannabis community that it suppresses appetite. I call it the billion-dollar strain because whoever figures out how to make it in mass will be bringing a game-changer to the weight-loss market. Strains known to test high in humulene include White Widow, Girl Scout Cookies, and Headband.

I urge you to research the terpene that is going to help you, see page 27 for an easy-to-use guide, and the next time you visit a dispensary ask about a strain or product containing it. I think it will open a whole new world to you.


Educate with a more informed understanding of the benefits of medicinal cannabis

When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.

We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.

With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.

Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.

We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.

Guy Burtuzzi - Publisher

Guy Bertuzzi – Publisher

Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.

For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.

In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)

I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.

Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.

Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.

Salute, Guy