Beth Schwartz – Editor
As we celebrate our anniversary this month and I consider how fast the last four years have flown by, it amazes me the speed at which the world of cannabis moves. In the short span of only a few years Nevada has introduced and built the regulatory framework for both medical and adult-use cannabis dispensaries to open throughout the state. This includes the licensing of not only dispensaries, but also testing labs, cultivations, and delivery services to develop a finely tuned machine that is still very much a work in progress but serves the public well.
In addition, the acceptance that has come along with the opening of the cannabis industry in Nevada has also been breathtakingly quick. The stigma of cannabis is ebbing away as more and more people see beyond THC, the psychoactive component of cannabis, and find value in other cannabinoids in the plant, especially the healing benefits of CBD, used for an array of health challenges that range from chronic pain and seizures to migraines and the side effects of chemotherapy.
This gradual wearing away of cannabis’ black eye has been helped greatly by entrepreneurs who are finding innovative ways to introduce it into mainstream culture that includes everything from cannabis-infused wine, beer, and coffee to dinners, massage and dozens of beauty products.
With that in mind, I started thinking about the potential of the cannabis space and what could be. As I started brainstorming the future of cannabis, I thought of a few fantastical things that would definitely make my daily life a little more joyful.
• Whether THC- or CBD-infused, I would love to be able to buy fresh pastries at a bakery—including croissants, cakes, donuts or even muffins—that would have cannabis cooked right into the glazes.
• The same would go for ice cream shops that could offer an array of cannabis-infused syrups to top off my scoop of salted caramel ice cream if I so desired.
• Or even juice or smoothie shops that could give patrons their choice of cannabis or even terpene mixes to add to the blend of fresh fruits and vegetables just as you would add a shot of wheatgrass or spoonful of protein.
• What about a cannabis chef who you could order infused meals from each week and have them delivered to your door?
• We don’t have consumption lounges in Nevada yet, but I could just imagine one that was patterned after a cigar lounge and patrons could choose from a selection of pre-rolls and then
park themselves in a leather chair and enjoy a few puffs while listening to a live band.
• Or what if at your fitness club there was a bar located near the exit that offered post-workout topicals or tinctures to aide in a speedier recovery?
• After too many cocktails on Saturday night, what if a restaurant’s Sunday brunch menu included a choice of CBD elixir shots to chase away the hangover?
• I’ve had CBD massages, mani- and pedicures, but I’m still waiting for the salon that will offer CBD facials. That would be heavenly.
The possibilities are endless and based on the alacrity at which the cannabis space moves, it wouldn’t surprise me one bit if on the 10th anniversary of elevate we are publishing an issue dedicated to what now is just a dream.
Educate with a more informed understanding of the benefits of medicinal cannabis
When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.
We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.
With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.
Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.
We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.
Guy Bertuzzi – Publisher
Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”
Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.
For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.
In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)
I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.
Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.
Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.