About Us

Beth Schwartz – Editor

Beth Schwartz – Editor

Welcome to our Education issue. It was born of an observation I commonly hear from cannabis novices. They are always pleasantly surprised at how knowledgeable the “budtenders” or dispensary workers are here in the Battle Born State.

Newbies to the world of cannabis often share with me the trepidation they were feeling prior to visiting a dispensary for the first time. But it was all for naught because Nevada’s dispensary employees were able to guide them to find the medicine, strain or product that would best aide their situation.

I had assumed visitors to dispensaries in other states were having similar experiences. I was wrong. My sister visits Nevada dispensaries whenever she is in town and has never had any problems getting the necessary help to find the right elixir for what ails her.

She was in Seattle this past spring and decided to stop in some dispensaries. She had a good idea of what she wanted but the budtenders weren’t able to guide her in any of the dispensaries she visited. She ended up buying multiple products hoping at least one would work for her.

This isn’t the first time I have heard a story like my sister’s. The same tale of woe has been relayed to me by other people who were having similar experiences in other rec-friendly states.

This led me on a quest to see if Nevada’s dispensaries were doing something different than other states. Turns out they are -- the state of Nevada, more precisely NAC 453A.336 Section 96, spells out exactly what dispensary workers are required to be versed in with regard to serving and aiding cannabis consumers. elevate’s Kayla Anderson investigates the state’s training requirements in her story “Higher Education” on page 28.

Nevada Dispensary Association chief Riana Durrett also details employment requisites in this month’s Legalease in her story “Breaking Down the Cannabis Industry’s Complex Employment Matrix” on page 32.

These are a pair of stories that once again illustrate why Nevada is often mentioned as having the gold standard in cannabis regulation. Like I tell everyone: Nobody knows how to regulate a vice like Nevada.

Guy’s Thinking Pink

If elevate publisher Guy Bertuzzi happens to stop by your dispensary, lab or cultivation next month donned in pink (I’m personally lobbying for a Barbie-pink feather boa) it’s for a good cause. He is supporting the American Cancer Society (ACS) by participating in their Real Men Wear Pink 2018 campaign for National Breast Cancer Awareness Month.

Every day in October, Guy will be attired in pink to raise money to meet his goal of $2,500 for the fight against breast cancer. Guy’s dedication to the cause isn’t only because he loves sporting pastels (as we all know), he’s committed to raising funds for ACS in honor of his sister-in-law Karen, Lucinda of Cannabella Kitchen, and yours truly. Eight years ago. I was diagnosed with breast cancer, received treatment, and am very fortunate to be cancer-free.

If you are interested in donating to Guy’s pink-a-thon or just want to see his rosy self attired in blush tones or magenta threads, please email him at guy@elevatenv.com so he can get in the pink.


Educate with a more informed understanding of the benefits of medicinal cannabis

When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.

We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.

With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.

Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.

We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.

Guy Burtuzzi - Publisher

Guy Bertuzzi – Publisher

Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.

For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.

In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)

I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.

Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.

Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.

Salute, Guy