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About Us


Beth Schwartz – Editor

Beth Schwartz – Editor

Let me start with acknowledging what a long strange trip it has been as I welcome you to the third anniversary issue of elevate. This is the 34th issue we have published and quite a bit has changed. 

When we launched the magazine three years ago, finding a physician who knew anything about cannabis and how it worked in conjunction with the body’s endocannabinoid system was as scare as hen’s teeth. As you can imagine, this made finding doctors who would agree to be interviewed for articles with a medical slant an extremely tough proposition. 

Patients weren’t all that eager to talk either. Finding a patient who wanted to share their story with the world was a challenge. Most people didn’t want their name or the fact that they were using cannabis to find relief from migraines, PTSD, multiple sclerosis or any variety of conditions to become public knowledge. 

But that was three years ago and things are different today. I now have a handful of doctors I can go to for help explaining the benefits of cannabis and how exactly it works to relieve pain, aid with sleep, or work in combating autoimmune diseases. Patients are much more open now too. I used to offer anonymity to them as many were concerned for their jobs or federal benefits. Now patients are much more willing to share their name and their story, especially if they know it will help others suffering from the same condition. 

Whenever I interview someone for a story, I always ask them what they have learned about cannabis that surprises them the most. I love hearing the answers because no two are ever the same and they are all very thought-provoking. Because I have heard such a great variety of answers from physicians, legislators, patients and industry leaders, I have had a lot to ponder. 

For me, the biggest surprise has been how cannabis, or more specifically certain terpenes and CBD (cannabidiol), has a sedative effect. Never would I have thought using something as simple as a hemp CBD-based facial moisturizer would deliver me into a sound sleep every night. The healing power of sleep cannot be denied and could help so many in their quest to begin finding relief from myriad conditions and diseases. 

With that in mind, I decided we should run a story investigating cannabis’ sleep properties. Since it’s our anniversary issue what could be better than giving readers the gift of better sleep using such a simple and natural remedy. Kayla Anderson explores this in her story “America – the Land of Sleepless Nights & Groggy Days” on page 30.

Also for the cover of this special anniversary issue, we asked chocolatier Kristal Chamblee to create a custom chocolate sculpture that represented our three years as a magazine. She took the challenge and designed a piece that not only illustrates elevate’s growth using butterflies and flowers, but also cleverly acknowledges our three years as Nevada’s channel for cannabis education and information.

elevate and celebrate,

Beth


Educate with a more informed understanding of the benefits of medicinal cannabis

When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.

We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.

With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.

Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.

We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.

Guy Burtuzzi - Publisher

Guy Bertuzzi – Publisher

Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.

For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.

In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)

I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.

Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.

Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.

Salute, Guy