About Us


Beth Schwartz – Editor

Beth Schwartz – Editor

Prior to joining elevate and writing about the cannabis industry, I worked for a luxury lifestyle publication for more than a decade. It was a very glam gig that afforded me access to some of the finest skincare products the world has to offer. Because we published a Health & Beauty issue every year, we covered an insane number of products in the beauty arena. Whether it was La Mer, Lancôme or La Prairie, I had the opportunity to try it all.

In all those years of experimenting with various products—dabbing serums under my eyes, patting elixirs on my fine lines, and smearing moisturizers across my face—it was very rare that I would apply a product before bed and wake up the next day to find my face still hydrated. And as we all know good moisturization is a must for desert dwellers.

I have a particularly bad patch of dry skin on my face called my nose. Akin to a snake shimmying out of its skin, mine was constantly peeling off in big flakes. And if I drank a little wine or indulged in some spirits the night before, forget about it, it was assured I would be dealing with a flaky nose the next day no matter how many times I applied moisturizer.

I was resigned to my flaky fate until a few years ago when I stumbled upon the magical properties of cannabidiol (CBD). I decided to give CBD skincare a try due to the promise of eradicating fine lines and wrinkles. My wrinkles did not completely disappear as promised (although over time they became less prominent), but after applying the CBD cream to my face at bedtime I woke up the next morning to find my skin was still happily hydrated. It was also the first time the skin on my nose was appealing in the right way. My skin soaked up the CBD with no trace of product left behind—no greasy residue, just pretty dewy skin.

For me CBD skincare products were the gateway to my obsession with CBD. I was intent on learning how cannabis or more accurately this cannabinoid could be the secret beauty product I was missing in my skincare regimen. The first thing I discovered is that CBD’s anti-inflammatory properties are good for acne and any irritating skin conditions i.e. eczema, dermatitis, rosacea and psoriasis.

It also turns out that CBD and THC are both powerful antioxidants—more powerful than vitamin C and E—which protect skin by limiting the production of free radicals. Since antioxidants counter the effects of free radicals, they can play a major role in delaying the signs of aging and keep damaged skin cells, wrinkles and age spots at bay.

So, as you decide on your health and wellness resolutions for 2019, consider integrating CBD and all of its beauty benefits into your regimen for a pretty and potent new year.

Beth


Educate with a more informed understanding of the benefits of medicinal cannabis

When we decided to start Elevate Nevada it was a result of a wholehearted belief that an instrumental component of the medicinal cannabis debate was missing from the overall discussion. The stigma of cannabis was preventing people, who are/were suffering with major diseases or general illness, from learning about and trying marijuana alternatives that would aid in healing their bodies in an all-natural way.

We believed the market was missing a forum for discovering the positive aspects of medicinal cannabis. We wanted to create this publication to better educate the community about medicinal marijuana as another option to combat pain and illness — specifically an option that is all-natural and removes the toxicity of pharmaceuticals from the equation. In today’s world, doctors prescribe medicinal cannabis as a treatment for everything from sleeping disorders, aches and pains to PTSD and the effects of medical treatments such as chemotherapy.

With Elevate Nevada we endeavor to create a resource that presents the educational aspects of medicinal cannabis — a subject that is rapidly gaining interest in Nevada. This interest stems from the fact that as of this year, state law allows for legal dispensaries as well as the cultivation and testing of cannabis for treating medical conditions.

Our motivation to start Elevate Nevada also came from personal experience. Several of the Elevate team had family members who suffered from diseases and could have experienced great relief if medicinal cannabis had been legal and available to them. When you care about someone and are watching them suffer, every option is on the table and so we wanted to create a forum for people to investigate the option of medicinal cannabis and make informed decisions for the sake of their loved ones.

We hope you leave this site educated and with a more informed understanding of the benefits of medicinal cannabis.

Guy Burtuzzi - Publisher

Guy Bertuzzi – Publisher

Socrates so sagely said: “The secret of change is to focus all of your energy, not on fighting the old, but building the new.”

Change is here and I honestly never thought I would see cannabis, marijuana, dope, weed, pot, grass or whatever you like to call it become legal in my lifetime. But here we are Nevada–breaking ground and building the new.

For the people who are still on the fence or on the other side of the fence about the legalization of cannabis, this is your chance to understand, educate yourself, explore and learn the powers of the healing properties of this plant. Even though we use verbiage like recreational and adult-use, cannabis is still preventative medicine. Just in the last few weeks I have experienced its medicinal benefits.

In my recent travels around the state getting to know people in the industry, I was lucky enough to meet Marina and Jackie from CBD for Life, which is a line of cannabidiol (CBD) infused pain management and beauty products. elevate editor Beth Schwartz swears by CBD for Life products, remember the line from our January 2016 cover? Beth was so delighted with the results of CBD her enthusiasm resulted in the headline: “Forget smoking cannabis, we should be smearing it all over our bodies.” It was my turn to try the wonders of CBD topicals and golly gee whiz Beth was onto something. (Editor’s note: Just shaking my head over here.)

I decided to try it for an issue that has plagued me my whole life from when I was 13 years old and chunks of my scalp were falling out. Kids were making fun of me and teasing me that I had lice. I didn’t have lice, it was the beginning of a lifelong battle with psoriasis, which is on several areas of my body including my elbows and hands.

Until recently people would ask me why I had white paint on my elbows, that’s how severe psoriasis affects me. I was telling Jackie about my psoriasis and how it makes me feel a little insecure, and because I had tried everything I was doubtful anything, including CBD, would work. Jackie instructed me to loofah my problem areas and use CBD for Life’s face and body cleanser and lotion several times a day. She was right! My psoriasis looks better than it ever has–well, there’s really not much to see anymore just fresh pink skin. CBD doesn’t cure it, but you cannot see the flaky white skin, or traces of psoriasis on my hands or elbows right now.

Because it was such a transformative experience for me, I just sent my dad some Pure CBD for Life Rub for his arthritis, and he reported back, after being doubtful, that it is indeed helping. So, whatever your feelings are on Nevada’s laws and the legalization of cannabis, keep an open mind. Stop fighting the old and focus on the new because, and I hope you don’t, someday you or someone you love may need the healing benefits of cannabis.

Salute, Guy