Melissa Etheridge’s passion for the health benefits of cannabis inspired her to create her own line of cannabis-infused wine called Know Label.
Although it sounds innovative, combining cannabis and wine is nothing new. According to Smithsonian.com, a personal wine cellar in a Canaanite palace in modern day northern Israel was discovered in 2013. Dating back to 1600 B.C., it’s the oldest cellar that has ever been found, with approximately 528 gallons of wine infused with cinnamon, honey, mint and psychotropic resins.
“It’s an ancient art. They found wine casks from 2,000 years ago back in the days of Jesus that had cannabis and wine together. It just goes far back. Vineyards have been doing it on the side, without anyone knowing, forever,” explains Etheridge.
Etheridge has joined forces with farmer-grower-vintner Lisa Molyneux of Santa Cruz dispensary Greenway to make cannabis-infused wine or tincture. “We have been making cases and cases of it and storing it until we figured out how we were going to sell it. We just found out this last month we can actually do it on a large level and we are gearing up to present it on a mass level.”
Because it contains no THC, Etheridge will be able to sell it as she would any wine. “It’s a cold extraction so there’s no THC in it, it’s just CBD. It’s like a Charlotte’s Web sort of thing and so I can actually sell it under any state law. It will be sold as a wine that is medicated in a sense. It’s not like an ingested medicine. It’s not like an edible, it’s a tincture,” explains Etheridge.
“It is actually for people who enjoy wine and the effects of wine but you can have that relaxed feeling with one glass of this wine where you might need three glasses of another wine and you will not have a hangover. You will feel better, the medicinal part of it relaxes your nervous system and body without the THC high. So it’s actually a wonderful product for people who want sort of the stress relief without the euphoric high. It’s really good stuff.”
Etheridge originally called her cannawine No Label for practical purposes. “When we were making the bottles we couldn’t afford labels so I said we are going to call it No Label wine. And we actually found out there is something else called No Label so now we are calling it Know Label,” Etheridge says noting the double entendre with a knowing smile.