ELEVATION PUBLISHING HOSTS LAUNCH PARTY TO INTRODUCE NEW MEDICINAL CANNABIS PUBLICATION TO NEVADA MARKETPLACE
Photography by Jeff Ragazzo
Months in creation and development, Elevate Nevada, the state’s first medicinal cannabis magazine, was introduced on April 24 with a launch party at Chayo Mexican Kitchen in the LINQ Promenade. Movers and shakers from the medicinal cannabis community including dispensary and laboratory owners as well as cultivation experts, scientists, caregivers and supporters celebrated the magazine’s inaugural issue.
“We had a great turnout and were pleased to see the overwhelming support offered by the medicinal cannabis community for the magazine that is going to change the way people view medicinal marijuana,” said Guy Bertuzzi, publisher of Elevate Nevada.
A big part of the night’s celebration was the cover of Elevate Nevada’s inaugural issue which featured rock n’ roll chef Kerry Simon who is using Phoenix Tears, a form of medicinal cannabis, to help with the debilitating effects of Multiple System Atrophy (MSA).
“We were very pleased to have the opportunity to tell Kerry’s story,” Jonathan Fine, president of Elevation Publishing, explained. “Stories like Kerry’s are the reason we are publishing this magazine. Whether it is for PTSD, the side effects of cancer, MSA or childhood epilepsy, we need to share the stories of people who are finding relief through the healing properties of medicinal cannabis.”
In honor of the magazine’s first cover, Chef Robert “Teddy” Thompson of M. Antoinette cakes and confections created a pastry masterpiece using the magazine’s inaugural cover to top a cake that appeared to be a stack of magazines. Thompson also created white chocolate covered petit fours filled with chocolate ganache and raspberries featuring the magazine’s signature e logo to display around the cake.
In addition to the specially made confections, guests nibbled on Chayo’s sweet corn empanadas, shrimp ceviche, mini chorizo sopes, and chicken enchiladas while sampling signature cocktails called the Conversation Starter and Cottonmouth Cure concocted with Deep Eddy Vodka.
The evening’s festivities also included a raffle with all of the proceeds going to Kerry Simon’s Fight MSA charity, www.fightmsa.org. Launch event sponsors were Ace Analytical Laboratory and Evergreen Organix.