Jul 23 2020 . 2 min read

Soul Food Curaleaf’s COVID-19 outreach efforts extends to most vulnerable neighbors

Soul Food Curaleaf’s COVID-19 outreach efforts extends to most vulnerable neighbors

Curaleaf put its money where its mouth is as the COVID-19 crisis rolled into Southern Nevada. In keeping with its “Curaleaf Cares” philanthropic initiative, the vertically integrated medical and wellness cannabis operator partnered with Las Vegas restaurant 7th & Carson Downtown Kitchen and Bar to provide fresh meals and supply kits to the area’s homeless population.

In celebration of the reopening of its retail dispensaries, Acres and Curaleaf, the brand collected money over five weeks via its “rounding-up” exact change payment policy for cannabis delivery service. The funds raised were used to purchase 106 fresh meals from 7th & Carson as well as 85 supply care kits for needy individuals, in collaboration with local charities Food Not Bombs and Caridad.

“7th & Carson is grateful to the team at Curaleaf Nevada for what is, as of today, our largest single donation of meals and supply care kits yet,” said Jenn Tramaglino, marketing partner, 7th & Carson. “With the support of our organization partners and our local Las Vegas community, we have been able to feed a lot of our neighbors and we look forward to feeding a lot more.”

Added Nicole Silverman, Curaleaf Nevada’s director of marketing, “We wanted to help our community during these challenging times and were gratified to see our downtown neighbor, 7th & Carson, was already reaching disadvantaged individuals. Collaborating with our good friends in the food and beverage industry, as well as local charities, enables us to increase our impact, helping more people more efficiently than any of us could do alone.”